We don’t do many bridal shows here at Clark+Walker, not that we have anything against them but the majority of the options out t here don’t really fit what we are trying to accomplish. We aim to try and establish a rapport with couples, get to know them, and hopefully by the time the wedding comes around we are like one of the guests showing up at the wedding. We really value that couture experience and we know it’s one of our selling points. That is all but lost in an event like a traditional bridal show with hundreds of people running around in a hectic environment trying to meet as many people as possible.

With that said though, I do think there are shows out there that serve a purpose and can fit alongside our brand. We are doing a show this weekend in the Capital Region at the Glen Sanders Mansion that we feel will have a lot of our type of brides in attendance. We’re excited about the show, but since we don’t do many we had to come up with some ideas on how we wanted to attack this. Just setting up a table and putting our logo on it wouldn’t fly with us, that goes back to the original point of just blending into the masses. So we decided to had to create something fun and interesting, something that would encourage people to interact with us and spend some time visiting and viewing our products. So what we decided to do is to have a scratch off card promotion. This plays off of the + sign, like we usually do, and gives people the chance to either get a discount up to a couple hundred dollars or to get an entire video package for free. Here is what the cards look like:

The scratch areas will be on either side of the plus sign:

If someone wins a discount of, say, $100 then it will scratch off to say $100 + discount. If they don’t win then it will say something like “fun + fashionable” or similar adjectives that describe us.


Our main goal with this promotion is to encourage people to talk about us, build some excitement about our company, and for people to know that we don’t like to do things in a boring way. It’s about fun and excitement in our photography and our videos… so why not with everything else as well?

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